Presentations from Cermaq's sustainability seminar

This year's topic was quality and fish welfare; Do we know enough about what consumers want on their plate - what they like, what they expect - and what they worry about today’s salmon? And how can the aquaculture industry respond to this?

View the presentations on video (most of them in Norwegian language):

The presentations from the seminar are now ready to download (pdf). Please note that most of the presentations are in Norwegian language only:

THE BIG PICTURE

Yu Sato, chair of the board of Cermaq Group: Global foodtrends - Mitsubishi see opportunities in fish farming

Jon Hindar, CEO of Cermaq and co-chair of Global Salmon Initiative: The GSI members share a common goal of providing a highly sustainable source of healthy protein to feed a growing global population, whilst minimizing our environmental footprint, and continuing to improve our social contribution. How?

PRODUCT QUALITY

Phil Gibson, manager of Resiliensea Group: The food industry is the link between farming and consumer. What do global customers - and choosy consumers - expect from the salmon?

Terje Martinussen, managing director of the Norwegian Seafood Council: Consumers eat less fish than what is recommended. What can the industry do to meet the consumers' needs?

Kristin Hurum, quality director of Cermaq Norway: Salmon from Cermaq is superior food. This is how we work with quality assurance and development to fulfill this promise

FISH WELFARE

Siri Martinsen, head of NOAH - for animals' rights: We expect animal welfare for chicken, pigs, sheep and cows. What expectations should we have to fish welfare?

Inger Fyllingen, senior advisor at the Norwegian Food Safety Authority: How can the Norwegian Food Safety Authority contribute to promoting fish welfare?

Karl Fredrik Ottem, fish health manager of Cermaq Norway: Fish welfare is an ethical responsibility and decisive for superior salmon. This is how Cermaq works with fish welfare

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